A decade ago, it was enough to have your business listed online. Today, visibility is about experiences — and Google Maps’ Street View is leading the way.
You’ve likely used Street View to check out a neighborhood, scope out a parking spot, or even walk through a shop before stepping inside. But have you ever wondered who creates those virtual walkthroughs?
That’s the job of a Google Trusted Photographer. And if you have a knack for photography, this might just be your next great opportunity.
So, What Exactly Is Google Street View?
Street View is the feature in Google Maps that lets users explore a location through 360-degree photos. You can move through streets, visit shops, or tour restaurants — all from your phone or laptop.
Businesses can use Street View to give potential customers a virtual experience of their space. This builds trust, drives more in-person visits, and often boosts search visibility.
Meet the Google Trusted Photographer
A Trusted Photographer is someone who meets Google’s quality standards for 360° images. Once verified, these photographers get a badge and can offer professional virtual tour services to businesses.
In simpler terms? You’re helping real businesses stand out — and getting paid for your creative work.
Why Should You Care?
Here’s why becoming a Trusted Photographer can be a great move:
- You get paid: Businesses will hire you to create immersive tours.
- You’re officially recognized: With the badge, you can promote your work as Google-approved.
- It builds credibility: Clients are more likely to trust you.
- You become searchable: You’re listed on Google’s Street View for Hire platform.
Whether you're a freelance photographer, a small agency, or just someone looking for a creative side hustle, this opens doors.
How to Become a Google Trusted Photographer
1. Invest in a Good 360° Camera
This is non-negotiable. You’ll need a high-quality 360° camera — some common choices include:
- Ricoh Theta Z1
- Insta360 X3
- GoPro Max
Make sure the one you pick is on Google’s approved list.
2. Download the Street View App
Google’s Street View app (available for both Android and iOS) lets you connect your camera, capture images, and publish them.
3. Start Shooting
Begin with public spaces or your own environment. Just make sure your images are clean, clear, and properly stitched. Google wants quality, not quantity.
4. Publish and Stay Consistent
Upload your images via the app. Aim to share at least 50 high-quality photos to get noticed.
5. Earn Your Badge
Once your work meets the mark, Google will invite you to join its Trusted Photographer Program. From there, you're in.
What Happens After You’re Trusted?
Once certified, you can:
- Start offering paid services to local businesses
- Join marketing or real estate projects needing virtual tours
- Use the “Street View Trusted” badge in your marketing
- Get listed where businesses can find and contact you
Many freelancers turn this into a full-time business. Others use it as a portfolio builder or side income stream.
Frequently Asked Questions
Do I have to pay to become trusted?
No, there’s no cost to get certified. However, you do need to buy your own 360° camera and spend time building a portfolio.
Can I use a phone instead of a 360° camera?
Technically yes, but smartphone quality usually won’t meet Google’s standards. If you’re serious, use a proper camera.
How long does it take to become trusted?
It depends on how often and how well you shoot. Some get certified in a few weeks. Others take a few months. Consistency is key.
Can I start working before I'm trusted?
Yes. You can begin offering your services right away. But once you’re trusted, it’s easier to win clients and justify your rates.
Will Google promote me?
Once trusted, you’ll be added to their searchable directory, which many businesses use to find photographers.
Do I need to be part of a company?
Nope. Many trusted photographers work independently or freelance. You don’t need a company to start.
Final Thoughts
Helping businesses get discovered online while doing what you love? That’s the kind of opportunity a lot of people miss. If you’ve ever wanted to combine creativity with practical income, this might just be the road for you — or rather, the Street View.
Start simple. Learn as you go. And soon, you could be making a real impact with your lens — one 360° photo at a time.