And for such activities, we often use our mobile phones. People spend over 3.5 hours daily on mobile devices, with 88% of that time spent on mobile apps rather than mobile websites – States a 2024 report of Forbes.
Considering its importance, mobile apps play an important role in digital transformation. It helps businesses reach, engage, and serve their customers in unique ways possible. Whatever the activity may be, there’s an app available on the app store.
From expanding user engagement to providing excellent customer satisfaction, mobile applications are shaping digital transformation in more than 1 way possible. In this article, we’ll talk about how you can take advantage of Mobile App Development Services. Read the article below to find out more.
Role of Mobile Application Development in Digital Transformation
This level of accessibility came in handy during the Covid pandemic. It’s helped to foster communication between colleagues and collaboration between teams. From Android application development to iOS app development company, mobile applications go beyond convenience – They power innovation.
How Does Mobile App Development Services Help Achieve Digital Transformation Success?
IBM emphasizes that mobile applications are now the most popular way for people and businesses to connect to the internet. They also noted that 70% of consumers use Android devices. With android app development services, you’ll reach a broader audience faster.
Apart from this, here’s how else you can achieve the digital transformation with Mobile Application Development:
1) Streamlining Processes
You get to save costs and increase your team’s productivity by automating repetitive tasks. It can also help reduce human errors and streamline business processes better.
2) Better Customer Experience
When you offer personalized content to your customers, they’ll keep coming back to you for more. They’ll feel valued, which is an important aspect of digital transformation.
3) Decision Making Based on Insights
With mobile apps, you’ll get access to insights on consumer behavior, market trends, and operational performance. Therefore, you’ll make decisions based on facts instead of guesswork.
4) Improved Employee Productivity
Mobile apps come in handy if your employees are working remotely and need to access information for their tasks. With Mobile Application Development services, employees can enjoy flexible working hours.
5) Integration with Existing Systems
Mobile apps can be integrated with your company’s software system, databases, and processes. This integration process ensures your data stays consistent and supports all your digital transformative initiatives.
3 Top Companies that Benefited from Mobile Application Development
What is the best way to explain this theory? Real examples. These 3 companies made their custom apps through android app development services and partnering with an iOS app development company:
1) Domino's Pizza
This popular pizzeria restaurant wanted to improve their customer experience by making the ordering process transparent. They partnered with an Android app development company to build their new mobile app for android users. Their new solution allowed customers to:
- Order pizzas easily
- Track delivery progress through GPS
- Provide feedback instantly
Their new app increased customer satisfaction and online orders.
2) Starbucks
Starbucks noticed that their iOS users struggled with payment processes, which decreased their customer base. To resolve this issue, they partnered with an iOS app development company to introduce Starbucks mobile app. This resulted in:
- Place orders in advance
- Pay through the app
- Earn rewards
This app was a success with millions of iOS users around the world, leading to higher customer loyalty and engagement. It’s also the reason behind the revenue they received since the app was developed.
3) Walmart
Their employees struggled in optimizing their supply chain process and managing inventory. To solve this, Walmart decided to partner to get a custom mobile application made and reached out to a mobile app development company for their assistance. The new app helped employees in:
- Monitor inventory in real time
- Provide better shopping experience to their customers
- Manage stock before products ran out
Choosing the Right Mobile App Development Company
To maximize your ROI, you need a mobile app development service that gets the work done. And to do that, they must understand your company’s vision. Ask these 4 questions before you commit to one -
- Do they have experience in your industry?
- Can they handle your system integrations?
- Do they provide support post launch?
- Do they offer iOS and android app development?
The partner you choose should be experienced enough to handle all your digital transformation needs and not just code a mobile app.
How Do I Measure My App’s Success?
Metrics play a very important role. If you don’t track them, you won’t know what’s working and how you can improve. Thankfully, expert mobile app development companies can help. Here’s a list of KPIs and what these metrics will tell you -
|
KPI |
What it Tells You |
|
Active Users |
App relevance |
|
Feature Adoption |
Which tools clients use |
|
Conversion Rate |
Inquiry-to-order efficiency |
|
Employee Productivity |
Time saved with mobile workflows |
|
Revenue from App |
Marketing impact within the app |
|
CTR and Impressions |
Direct sales, renewals, upgrades |
Top 3 Platforms for your Mobile App Development
Don’t underestimate the power of the platform when it comes to app development. Each platform has its own strengths and weaknesses. Choose the one that best fits your budget and goals.
1) Android Application Development
Why Choose Android?
- Open Ecosystem: There’s more room for customization and innovation.
- Faster Approval Process: Google Play Store has fewer restrictions as compared to Apple.
- Device Flexibility: Supports thousands of devices ranging from phones to tablets.
Bonus: Partner with an expert Android app development company that understands your industry and challenges.
2) Flutter App Development
Why Choose Flutter?
- Cross Platform Efficiency: Write code once, deploy everywhere.
- Faster Development Cycle: Hot reload for real-time updates during development.
- Native Performance: Reduces development and maintenance costs.
Bonus Tip: Partner with a Flutter development company that can scale your app to a fully featured enterprise solution.
3) IPhone Application Development
Why Go iOS application development?
High-End Audience: Frequently targets business professionals, executives, and high-end B2B customers.
Increased Monetization: Users of iOS spend more on apps and in-app items.
Security-Focused Platform: More thorough app review procedures and improved sandboxing.
Consistency of Experience: Same hardware and OS versions make app testing more predictable.
Bonus Tip: Work with a specialized iOS app development company that has experience with App Store compliance and higher-end UX for business-class apps.
Wrapping Up: Why You Should Invest in Mobile App Development
Custom mobile apps play a significant role in achieving digital transformation success. From improving customer experiences to providing you improvement areas – mobile apps will help you thrive, even in this rat race. Companies in different sectors have used Mobile App Development Services for their own benefit.
Should you consider working with expert mobile app development to see the results? You could if you need the expertise and help you get started in the digital transformation journey. And remember, choosing the right platform for your app development could make or break your app development process.