It's not surprising that you are asking this question. With such fierce competition among so many writers out there, including armor value good guest posts is not sufficient. There is already a sea of content getting published online every day.
If standing out, increasing traffic, and creating brand recall is your ultimate goal then having a custom logo mascot might be the piece of the puzzle you have been lacking so far.
Let's dive deeper into why mascot’s logos should no longer be treated as fun elements to logos. The purpose of logo mascots is now shifting to a more strategic advantage to guest bloggers. So shift gears desired bloggers who have been trying to build a strong online presence.
Eye-Catching First Impressions Are Powerful and Mascots are No Exception
The custom costume head is not a unique part of branding. If you take a closer look it serves as marketing too. The custom costume head has the ability to transform a visitor into a potential customer.
According to psychology, a person takes around 5 to 30 seconds to form their guest post opinion. During the short time frame, every blogger is looking for a way to grab as much attention as they can, and this cases show unique mascot’s gowns act as the best attention grabber.
It makes a difference at the beginning or in the article author bio section. All in all it gives you the ability to shape the way your newly arrived customers and readers remember and recognize your brand.
Example: Consider flipping through a marketing article and seeing an engaging, professional bio picture of a cartoonish character that instantly catches your attention—now that’s memorable than just a plain name and text.
Uniform Mascots = Uniform Brand Recognition Across All Channels
Readers may completely forget the article or even your name, but their attention will most definitely be captured by a unique emblematic mascot logo. This type of unity strengthens brand recall despite guests posting on various blogs.
With the use of your mascot in:
- Author bios
- Gravatars
- Social Media Profiles
- Content Thumbnails
- You can establish alterable virtual recognition.
Fact: An individual recognizes images 60,000 times quicker than text, therefore, strong, wit, or clever mascots will easily be remembered even in cases where readers do not go through the entire post.
Instantly Conveys Your Company Traits
As helpful, bold, innovative or witty as you might be, these features can be showcased through a commanding logo.
Every representation has its own bold style and refined elegance:
- Smart robots at the techno desk capping them as the brainy desk help
- An action driven fierce tiger
- Artistically creative with paint and splashes on their trousers
Your logo along with your writings will together set the tone of your company through visual elements enabling readers to feel your brand.
Stimulates Recognition Using Consistent Design Elements
In attempting to differentiate oneself from standardized content, visual permeation of memory becomes crucial. An emblematic mascot logo goes beyond branding — it transforms into a trademark that users connect with your style and content.
Consider this: even without clicking a link or reading your name, people begin to associate your presence with different blogs as they notice the same mascot accompanying your guest posts or brand mentions. This helps build trust over time.
Example Use Cases:
- Place your mascot in every graphical or visual content created for your guest posts (graphs, infographics, and banners).
- Place your mascot in the watermark of the featured image and diagrams in more subtle corners.
- Create promotional social shares of the content that strengthen your logo identity.
Enhances Your Chances of Getting Selected by Editors
Every week, guest post editors have to sift through dozens of submissions. Including a custom illustration for your pitch, especially a mascot logo, instantly marks you out as a pitch with an understanding of branding and quality.
This results in:
- Quicker replies
- Increased acceptance rates of posts
- More posts as a long-term contributor
Consider your mascot as brand representative waiting to ‘knock’ on the editor’s door.
Strengthens Your Brand for All Guest Post Assets
Your guest post stands out as a brand new asset, and not just a piece of content. A mascot logo also improves:
- PDF leads magnets that trainees downloaded from your guest posts
- Custom email opt in forms
- Landing pages that you reference
- Infographics and carousels that you share on social media
Every time your post is shared or referenced, your mascot enlarges your brand exposure and credibility
TIP BONUS: Leverage your mascot with downloadable freebies you link to from guest posts.
Super Effective in Dry or Technical Niches
Because if you're writing about SEO, the spelling of CRM software, block chain or B2B tools readers will quickly start to tune out because the stuff been dense.
Mascot Logo in a Logo Lightens The Tone, Does Not Damage Credibility. Provides the humanizing factor to your content and distinguishes you from those bland, template blog authors your audience trusts.
Case: A tech consultant mascots or digital owl, even the server migration guide gets more approachable.
Enhances the Social Share ability of your Content
Example: If a guest post is shared on LinkedIn, X (twitter) or Facebook groups, strength of your visual identity could help you to increase engagement in that post.
People are more likely to:
- Click Through The Ones That Have Pictures
- Associate your brand through the filter of that platform
- Share your content because it “reads” like a legit page
Also unlike your standard stock photos, the realism and authenticity of your mascot logo will make your shares feel more personal, like an advertisement.
It Enables to Establish A Visual Bond With Your Readers
No, guest blogging is more than just backlinks and the list could go on backlinks; it’s establish realistic with your audience.
This will eventually lead, over time:
- Newsletter signups
- Leads straight from your website
- Social media follows
- Even brand to brand
It’s pretty tough to pull off such things without a whole lot of text.
Evergreen branding spend and investment
Creating a custom mascot logo is not going to need changing with each and every post — you can use it.
- Your website
- Guest posts
- Email marketing
- Ads
- YouTube intros
- Business cards
It develops with you and becomes part of the stuff that you may say.
You can't rely on one-time SEO tweaks or ad campaigns to generate as big a return on investment (ROI) as a mascot.
Final Thoughts: Guest Blogging + Mascot Branding Pack of Unstoppable
All you need is Guest Blogger + mascot branding = unstoppable
Writers who only focus on the article in the fast-moving guest content world are just leaving so much branding opportunity behind.
For any writer in your toolkit, by putting together a unique mascot logo it not only leads to higher engagement + greater recall but also transforms these guest posts into uber strategic brand touch points.
Next time you submit your article make sure it has not only words, carry a face with it. Carry it with you.
Build A Logo That Represents Your Brand
Increasingly businesses of every kind are letting their custom mascot logos do the talking across guest posts and shareable content as well as Instagram or Facebook.